Introducing The Forrester Content Transformation Roadmap​

B2B companies are prioritizing digital transformation, but they often make the mistake of under-prioritizing or leaving out content transformation. To support growth in a global digital business world, organizations must significantly improve their B2B content engines and ecosystems. The Forrester Content Transformation Roadmap provides CMOs and content leaders with a step-by-step plan for achieving content excellence.

Within B2B companies, although digital innovation has enabled a far-reaching transformation of content processes, too many organizations still attempt to use outdated content ecosystems. The Forrester Content Transformation Roadmap is a prescriptive framework that helps B2B CMOs and content leaders transform the cross-functional, end-to-end content lifecycle represented in the Forrester Content Model (see Introducing The Content Model). In this report, we explain how to plan, build and improve the roadmap’s four content ecosystem pillars, which must work together to optimize results (see Figure 1).