Model Overview Report

Introducing The Forrester Continuous Product Discovery Flywheel

Improve Customer Needs Discovery Practices To Sharpen Offering Alignment

April 28th, 2023
Sam Somashekar, null
Sam Somashekar
With contributors:


The standard practice of customer needs discovery can’t keep up with the fast pace of change. Point-in-time needs discovery will miss new and evolving customer needs, resulting in offerings that fail to address these needs, solve pain points, or align with customers or their desired experience. Continuous product discovery places regular focus on customer research and allows for collaborative, data-driven methodologies that consistently deliver new value for customers and the business. In this report, we introduce the Forrester Continuous Product Discovery Flywheel to help product leaders understand the key components and benefits of continuous product discovery.

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