Best Practice Report

Introducing The Forrester Digital Product Strategy On A Page

August 12th, 2022
With contributors:
Lisa Singer , Peter Wannemacher , David Hoffman , David Morrison , Drew Zalucky

Summary

Many organizations have an unclear and inconsistent definition of digital product strategy. Forrester defines it as an outline of how companies fulfill customer needs and implement their business strategy through a digital offering. An unclear, incomplete, or overcomplicated strategy can prevent a digital product from achieving its goals. A clearly documented digital product strategy that includes the essential components provides guidance to the cross-functional team and supports alignment. In this report, we define digital product strategy and introduce the Forrester Digital Product Strategy On A Page.

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