Summary
Improving B2B sales productivity has long been the goal of sales technology providers and buyers. However, all too often the end user (e.g., the sales rep) is ignored when tech is selected and deployed. The result is frustration, low adoption, and unrealized return on investments in sales technology. This report introduces the Forrester Digital Sales Experience Manifesto: five guiding principles for putting the sales rep at the center of technology decisions and delivering greater value from technology investments.
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