Introducing The Forrester Innovation Strategy Framework

January 1st, 2018

Sam Somashekar

With contributor:

Summary

B2B organizations must consider a variety of factors when allocating innovation investments across a portfolio of potential offerings. The Forrester Innovation Strategy Framework helps organizations allocate investments to achieve desired growth objectives while managing risk. The framework contains four investment approaches: core innovation, new market extension, existing market expansion, and breakthrough innovation. In this report, we introduce the Forrester Innovation Strategy Framework, a model that organizations can use to rationalize their investments across four quadrants of customer-driven innovation.

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