Introducing The Forrester Localization Prioritization Tool

January 1st, 2018

Christine Polewarczyk

With contributor:

Julian Archer

Summary

B2B marketing teams are often at odds when deciding which markets and languages justify content localization investment. The Forrester Localization Prioritization Tool helps B2B marketing organizations rationalize and prioritize markets for content localization using critical decision factors. Marketers can use the tool to plan monetary and resource investment across a range of applicable markets to determine an optimum market ranking localization plan. In this report, we describe a four-step process for applying the Forrester Localization Prioritization Tool, which enables organizations to score the key criteria required to rank localization requirements within their potential markets.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.