Decision Tool

Introducing The Forrester Localization Prioritization Tool

January 1st, 2018
Christine Polewarczyk, null
Christine Polewarczyk
With contributor:
Julian Archer


B2B marketing teams are often at odds when deciding which markets and languages justify content localization investment. The Forrester Localization Prioritization Tool helps B2B marketing organizations rationalize and prioritize markets for content localization using critical decision factors. Marketers can use the tool to plan monetary and resource investment across a range of applicable markets to determine an optimum market ranking localization plan. In this report, we describe a four-step process for applying the Forrester Localization Prioritization Tool, which enables organizations to score the key criteria required to rank localization requirements within their potential markets.

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