Model Overview Report

Introducing The Forrester Marketing Enablement Range Of Responsibilities Model

January 1st, 2018
Jennifer Ross, null
Jennifer Ross
Marcia Trask, null
Marcia Trask

Summary

B2B organizations that invest in marketing enablement find it a competitive advantage that allows them to attract and retain top marketing staff by offering ongoing professional development and well-defined career paths. CMOs can avoid potential issues such as a poor employer reputation, low employee engagement, slowed growth, or stalled transformation efforts with timely investment in marketing enablement.  In this report, we introduce the Forrester Marketing Enablement Range Of Responsibilities Model, which defines the three key disciplines of the marketing enablement sub-function — enablement strategy, talent development, and training and programs.

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