Model Overview Report

Introducing The Forrester Offering Dynamics Matrix

A Construct Used To Determine The Required Level Of Product Management For Digital Offerings

December 20th, 2022
Sam Somashekar, null
Sam Somashekar
With contributors:
Lisa Singer , John Grozier , Charles Betz , Aurelie L'Hostis , David Morrison , Drew Zalucky

Summary

By using product management best practices, organizations ensure that digital platforms and offerings continuously meet customers’ ever-changing needs while driving business success. Digital product leaders must analyze each offering’s dynamics and gauge the team’s involvement, as not all digital offerings require the same level of coverage. In this report, we introduce the Forrester Offering Dynamics Matrix, a model to help digital product leaders determine the right level of product management for each digital platform and offering in focus.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.