Model Overview Report

Introducing The Forrester Offering Dynamics Matrix

A Construct Used To Determine The Required Level Of Product Management For Digital Offerings

December 20th, 2022
Sam Somashekar, null
Sam Somashekar
With contributors:


By using product management best practices, organizations ensure that digital platforms and offerings continuously meet customers’ ever-changing needs while driving business success. Digital product leaders must analyze each offering’s dynamics and gauge the team’s involvement, as not all digital offerings require the same level of coverage. In this report, we introduce the Forrester Offering Dynamics Matrix, a model to help digital product leaders determine the right level of product management for each digital platform and offering in focus.

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