Summary
Every functional group within marketing, sales, product, support, and customer success depends on a consistent metadata framework to find, measure, personalize, and optimize content. A comprehensive metadata and taxonomy model provides an overarching data model for content that is critical to supporting and enhancing just about every aspect of the customer experience. In this report, we describe best practices for piloting a taxonomy initiative in your organization using the five phases of the Forrester Taxonomy Lifecycle Framework.
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