Model Overview Report

Introducing The Forrester Transformation Model

January 19th, 2018
Jennifer Ross, null
Jennifer Ross
With contributors:
Craig Moore , Marcia Trask , Meta Karagianni , Monica Behncke


Most B2B organizations must transform to grow, but many transformational efforts languish when they don’t follow a rational and sequential process. Unfortunately, many organizations that attempt sweeping transformations try to accelerate their time to results by omitting key steps, compressing transition timelines, or not seeking the necessary cross-functional alignment. In this report, we introduce the Forrester Transformation Model, a best-in-class workflow model that depicts the activities, key deliverables, and decision gates required to mitigate risk and maximize success for organizational transformation initiatives.

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