Introducing The Insights-Driven Targeting Spectrum

April 28th, 2021


When targeting prospective buyers, B2B organizations must invest in building proprietary insights that drive growth, increase sales productivity, and ensure effective marketing resource decisions. The Forrester Insights-Driven Targeting Spectrum provides a comprehensive view of six sequential capabilities that B2B organizations require for better targeting as well as guidelines for evolving levels of data maturity. Organizations should use the Insights-Driven Targeting Spectrum to self-assess current capabilities across its six elements and treat insights as a corporate asset.

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