Introducing The Strategy Compass For Emerging Companies

As emerging companies expand and establish functional disciplines, they risk functional divergence and misalignment. This leads to a lack of clarity that affects the entire company and can impede growth as different functions try to meet conflicting objectives and goals. This report describes the Strategy Compass For Emerging Companies (see Figure 1), which enables marketing, sales, and product leaders to agree on the company strategy and develop annual plans to achieve that strategy to produce repeatable, scalable, predictable growth.