Best Practice Report

Involving Other Functions in Agile Product Development

February 1st, 2019

Summary

Agile places a high value on interaction and collaboration. In addition to the usual members of the agile team (product management, product development/engineering, and product design/user experience), there are other roles such as portfolio marketing, sales, and customer engagement that need to be involved as a product is developed using an agile approach. In this report, we provide recommendations for how and when to include functions outside of the agile team in an agile development effort, aligning with the three cycles of the Agile Engine For Product Management.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.