Trends Report

IT Services And Outsourcing Providers Positioning Benchmark, Q3 2008

A Review Of IT Services Marketing Practices With A Self-Assessment Tool

October 14th, 2008
Christopher Andrews, VP, Research Product Management
Christopher Andrews VP, Research Product Management
DK
Daniel Krauss
With contributor:
Pascal Matzke

Summary

Forrester used its vendor positioning review methodology to evaluate 10 leading IT services and outsourcing providers across 14 criteria and three service domains and determine where they are currently positioning themselves on the continuum between information technology (IT) and business technology (BT). We found that most providers are still positioned as solution vendors, but some companies are close to business technology vendor positions. Overall, we found that many companies still have gaps between their corporate positioning and their positioning at the level of individual service offerings. In this report, we illustrate how IT services provider strategists and their marketing colleagues can use these insights to improve their own positioning.

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