It's Time To Include Social Technology In Your Crisis Communication Strategy

Among risk professionals who have successfully navigated their organization through a crisis, almost all will say that they had grossly underestimated the difficulty of communicating effectively under duress. Timely communication is critical to mobilizing a response, ensuring health and safety of personnel, saving corporate reputation, and continuing business operations. While many risk professionals subscribe to automated communication services for reliable mass notification, the widespread adoption of mobile devices and easy Internet access support the case for using social technologies like Twitter, Facebook, and Skype as critical components of your response plan. As you look for rapid, effective communication approaches with key stakeholders in crisis communications, you should strongly consider leveraging social technologies.