Trends Report

It's Time To Take Your Data To Market

Your Data May Have Tremendous Commercial Potential

Jennifer Belissent, PhD
Gene Leganza
Charles Green
 and  three contributors
Sep 08, 2014

Summary

Data is exploding — some statistics claim 90% of the world's data has been generated in the past two years. This environment has resulted in companies starting to examine the commercial potential of all the data they generate and collect. Does it have value to other organizations? If it does, how can you bring a "data product" to market? This report outlines the emerging world of data commercialization and helps CIOs identify the key steps to considering, and harnessing this new business opportunity.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).