Trends Report

It's Time To Take Your Data To Market

Your Data May Have Tremendous Commercial Potential

September 8th, 2014
JP
Jennifer Belissent, PhD
GL
Gene Leganza
CG
Charles Green
With contributors:
Enza Iannopollo , Holger Kisker, Ph.D. , Deepti Datta

Summary

Data is exploding — some statistics claim 90% of the world's data has been generated in the past two years. This environment has resulted in companies starting to examine the commercial potential of all the data they generate and collect. Does it have value to other organizations? If it does, how can you bring a "data product" to market? This report outlines the emerging world of data commercialization and helps CIOs identify the key steps to considering, and harnessing this new business opportunity.

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