Case Study

JLL: Mapping Buying Groups to Align Marketing and Sales on the Biggest Opportunities Within Strategic Accounts

July 8th, 2019


Opportunity identification is a key step in a large-account marketing program. Sales and marketing must have a common view of targeted buying centers, their business needs and the solutions that can meet those needs. JLL created demand maps to identify the most lucrative opportunities within targeted accounts as part of a pilot ABM program.

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