Case Study

JLL: Shifting From Reactive To Proactive Demand Management

November 23rd, 2020


With a past focus on responding to tenders, JLL needed to identify new ways to grow revenues and improve its margins. The company revamped its lead management process and campaign planning and execution to develop focused demand generation efforts. In its first three months, the campaign generated $1.3 million of opportunities at a cost of only $126,000.

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