Jobvite: Using Marketing And Sales Data To Improve Sales Predictability

Many B2B companies are challenged when it comes to organizing and interpreting multiple available sources of data about their customers, buyers, and prospects. An environment must be established where data can be compiled into a single source to allow consistent data interpretation. In this report, we describe how Jobvite improved the alignment of sales and marketing by developing a single source of trusted data, which it then leveraged to more accurately forecast pipeline, predict bookings, reduce customer churn, and identify upsell and cross-sell opportunities.