Case Study

Kenna Security: Driving Business Value By Conducting A Strategic Marketing Technology Audit

November 10th, 2020

Summary

CMOs are inundated with an ever-growing list of tools and systems intended to make marketing better, easier, faster, and more data driven but often find themselves still struggling to see measurable results. In this report, we describe how Kenna Security’s comprehensive marketing technology audit resulted in a 52% savings and helped fund new initiatives, tools, and systems that helped the organization see true marketing ROI on all of its technology investments.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.