Summary
B2B suppliers must adapt their partner programs to support channel partners’ evolution to selling managed services. When suppliers fail to effectively engage and collaborate with managed service provider (MSP) partners, these relationships fall short of their potential. In this report, we explain how to apply the five components of partner engagement — incentives, communications, processes, training, and relationships — to engage MSP partners.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).