Case Study

KnowledgeVision: Driving Growth With Relative Targeting And Growth Hacking

January 1st, 2018
Matt Papertsian, null
Matt Papertsian


As buyers continually increase their consumption of online content on multiple devices, the use of video as a communications tool has grown exponentially. KnowledgeVision, a provider of on-demand video tools to create interactive and multimedia web presentations for individuals and companies, introduced a new offering and a low-cost organic growth strategy to capture a larger share of this rapidly growing market. This case study describes how KnowledgeVision used relative targeting and an agile growth-hacking strategy to drive insight and rapid growth for its new Knovio offering.

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