KnowledgeVision: Driving Growth With Relative Targeting And Growth Hacking

As buyers continually increase their consumption of online content on multiple devices, the use of video as a communications tool has grown exponentially. KnowledgeVision, a provider of on-demand video tools to create interactive and multimedia web presentations for individuals and companies, introduced a new offering and a low-cost organic growth strategy to capture a larger share of this rapidly growing market. This case study describes how KnowledgeVision used relative targeting and an agile growth-hacking strategy to drive insight and rapid growth for its new Knovio offering.