Launching A New Sales Enablement Service With A Bang

As technology vendors work to respond to the changing conditions their buyers face, salespeople are overwhelmed with an avalanche of random acts of sales support generated from many different groups throughout the organization. Lacking transparency into the cause-and-effect relationship between sales support investments and their value, executive management also lacks the appropriate visibility into how its revenue engines actually function and continues to suffer from these profit-undermining inefficiencies. To reverse this cycle, sales enablement professionals must define end-to-end services that streamline the various activities across the supply chain behind the sales organization to both simplify and optimize the selling system. This presentation, played back here in an easy-to-use format, gives SE professionals steps to take action now while developing a strategic road map to reach long-term sales outcomes.