Summary
After idea generation and incubation, emerging companies go through three stages that affect sales leaders: early, growth, and prepare for exit. For sales leaders, managing change is part of the job. But sales leaders at emerging companies (those with less than $100 million in annual revenue and a double-digit growth rate) experience unique levels of change connected to the company’s investment stage and the exit plans of executives and investors. In this report, we describe the key skills and focus that sales leaders need to navigate the inevitable changes that occur during three stages of emerging-company development.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).