Digital executives face a number of issues when it comes to building their teams: 1) a competitive labor market where digital talent is in short supply and may prefer to work for more innovative tech companies; 2) the need to bring in some fresh blood/external talent, which might be disruptive to the traditional company but which must nonetheless fit with the company culture; and 3) the need to advance their organization’s digital culture to retain that digital talent. This Amazon case study offers an example of an effective hiring process that can help digital business leaders overcome some of those challenges.