Vision Report

Leverage Transparency To Boost — Not Hurt — Customer Trust

Manage Transparency’s Key Mechanisms To Get It Right

July 18th, 2022
Enza Iannopollo, Principal Analyst
Enza Iannopollo Principal Analyst
Ryan Skinner, null
Ryan Skinner
With contributors:
Oliwia Berdak , Stephanie Balaouras , Alex Sobchuk , Cheryl Hart , Nicola Shorten , Shayna Neuburg

Summary

Transparency can boost trust across your ecosystem of customers, employees, and partners. But assuming that more transparency always translates into more trust is a mistake. Even well-intentioned attempts at disclosing information can hurt, not increase, confidence. This report outlines the mechanisms that underpin transparency and helps brands and their executives avoid transparency pitfalls with a framework they can apply tactically whenever they need to share information with their ecosystem.

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