To date, many sales leaders have focused their efforts on opportunity outcomes and relied on sellers to optimize the interactions within these. The emergence of speech to text, natural language processing (NLP), and digital capture have made interactions between buyers and sellers more visible to sales leaders, creating the potential for a new set of insights that will improve sales outcomes. This report explains how interaction visibility is changing the sales landscape and creating a level of insights that sellers and managers will want to adopt and buyers will appreciate.