Vision Report

Leverage Visibility Into Sales Interactions To Generate Sales Insights

April 13th, 2022
Seth Marrs, Principal Analyst
Seth Marrs Principal Analyst
With contributors:
Steve Silver , Marcel Bourre , Rachel Birrell

Summary

To date, many sales leaders have focused their efforts on opportunity outcomes and relied on sellers to optimize the interactions within these. The emergence of speech to text, natural language processing (NLP), and digital capture have made interactions between buyers and sellers more visible to sales leaders, creating the potential for a new set of insights that will improve sales outcomes. This report explains how interaction visibility is changing the sales landscape and creating a level of insights that sellers and managers will want to adopt and buyers will appreciate.

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