Best Practice Report

Leveraging Digital Insights To Drive Sales

March 31st, 2021
Malachi Threadgill, null
Malachi Threadgill


Marketing and sales must share information to accelerate company growth. Tools and technology have matured to streamline and facilitate the sharing of data and align teams. Marketing and sales teams that leverage shared signals and insights about opportunities enjoy higher win rates and better account engagement.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.