Best Practice Report

Leveraging Predictive Technologies For Account-Based Marketing

January 1st, 2018
Lisa Nakano, null
Lisa Nakano


B2B organizations use a variety of account-based marketing (ABM) models to win, grow, and retain key accounts. Predictive analytics can help optimize virtually all aspects of ABM — and these two approaches to B2B marketing and sales are enjoying accelerated adoption. In this report, we discuss how predictive analytics can be applied within an ABM strategy to optimize business outcomes.

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