Summary
Preparing and delivering a winning response requires a significant investment of resources, time, and effort. Sales operations must deploy response management technology that automates, enhances, and improves the response process and the quality of the output. Harnessing and applying data and analytics from response processes is critical to improving process efficiency and win rates. This report helps sales managers learn how to use technology and analytics to increase the efficiency of the response process and effectiveness of the output. It also gives sales operations managers added insights about pipeline and prospect activity that can improve win rates.
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