Summary
Live chat is an effective mechanism for engaging and qualifying Web site visitors, even on sites that are conversion-optimized. Chat sessions can be initiated by visitors or as a proactive outreach to those with the highest propensity to buy. How chat should be deployed varies by buying cycle stage and the type of transaction it’s intended to support.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).