Live Chat for Demand Creation: Deployment Considerations

January 1st, 2018

Summary

When using live chat for demand creation, the goal should be to capture, qualify and convert visitors into leads, not merely to push chat sessions to a telephone channel. Prospective buyers who engage via chat tend to be well informed; thus, the chat channel should be staffed with top teleprospecting resources. Roll out live chat in phases, based on insights from tests designed to engage the right Web site visitors at the right time.

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