Summary
Even after nearly 20 years of online, and now mobile, insurance experiences, US consumers and small businesses trust and turn to agents more than any other channel to handle their insurance needs. With the agent integral in customer acquisition and retention, understanding agent attitudes toward their insurance carrier partners is crucial in earning independent agent loyalty — and driving sales. This report helps eBusiness and channel strategy professionals understand the factors that foster agent loyalty and how strong allegiances between carrier and agent improve financial performance.
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