Summary
A recent survey of Forrester's Customer Experience Peer Research Panel revealed that the vast majority of firms are planning large-scale digital experience redesign or creation projects in 2011. With these projects come increased spending on internal design staff and design agency services, user research and testing methodologies, as well as technologies for measurement and evaluation. Customer experience professionals looking to get the most out of these investments should create research plans upfront that assign the right research technique to the right problem, focus investments on the technologies that enable efficient iterative designs, and prepare for typical problems that come with redesigns.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).