Best Practice Report

Making Decisions On Centralized Vs. Decentralized Marketing Headcount

November 10th, 2020
Jennifer Ross, null
Jennifer Ross
With contributor:
Meta Karagianni


B2B CMOs must adjust their marketing organizational structure to compensate for changes that occur in the business environment, and this involves balancing the distribution of marketing headcount between centralized and decentralized teams. This report introduces the Forrester Marketing Resource Distribution Decision Framework to help CMOs determine the right balance of centralized and decentralized teams to effectively execute their marketing efforts.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.