Making The Case For Content Strategy And Operations

January 1st, 2018

Christine Polewarczyk

Summary

While many B2B companies spend large sums on content, the lack of best practice content processes and governance results in wasted effort and investment. CMOs and marketing leaders must prioritize the resources necessary to establish a content strategy and operations function to improve cross-functional performance. Use supporting data and analysis to demonstrate how a content center of excellence will address gaps and drive business results.

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