Summary
While many B2B companies spend large sums on content, the lack of best practice content processes and governance results in wasted effort and investment. CMOs and marketing leaders must prioritize the resources necessary to establish a content strategy and operations function to improve cross-functional performance. Use supporting data and analysis to demonstrate how a content center of excellence will address gaps and drive business results.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).