Trends Report

Manage Your Sales Enablement Charter Or Run Into A Perfect Storm

How To Wear The Many Hats Of Sales Enablement

May 29th, 2015
Peter O'Neill
With contributors:
Carrie Johnson , Mark Lindwall , Jacob Milender


To overcome the random acts of sales enablement investment generated by disparate, well-intended groups across the organization, B2B marketing professionals must develop a more holistic approach to better arming the sales force. By using a business-within-a-business model, you can effectively overcome the organizational inertia that results from overwhelming sales teams with deliverables and training and shift to a more service-oriented approach. This report provides the principles required to conceive, envision, design, and begin running sales enablement as a business within a business.

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