Mapping Competencies: Customer Advocacy

January 1st, 2018

Lisa Nakano

Summary

For customer advocacy marketers, competence should not be a rare occurrence; it is essential to increase the function’s contributions to the organization. However, the specific competencies that drive effective customer advocacy often vary based on the maturity of the advocacy team. In this report, we define basic, intermediate, and advanced competencies across five core disciplines of customer advocacy.

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