Summary
For customer advocacy marketers, competence should not be a rare occurrence; it is essential to increase the function’s contributions to the organization. However, the specific competencies that drive effective customer advocacy often vary based on the maturity of the advocacy team. In this report, we define basic, intermediate, and advanced competencies across five core disciplines of customer advocacy.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).