Summary
Delivering digital customer experiences across branded digital touchpoints, primarily web and mobile, requires a unique set of skills: customer experience strategy, user experience (UX), implementation of key digital experience and marketing technologies, front-end development, and customer analytics and optimization. Services providers are lining up to support this crucial business imperative. But despite the vendor's promise that they can do it all, services firm have a unique DNA that positions them as best fit for certain types of digital experience delivery initiatives. Forrester examined the DNA and capabilities of nearly 50 vendors with significant digital experience delivery practices and developed a framework to help application development and delivery (AD&D) professionals understand which vendor DNA best matches your initiative.
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