Trends Report

Market Overview: Digital Experience Delivery Service Providers, 2015

Players With Vastly Different DNAs Scramble To Help Create, Design, And Deliver Digital Customer Engagement

April 24th, 2015
With contributors:
Christopher Andrews , Liz Herbert , Ted Schadler , Andy Hoar , Adam Silverman , Sarah Sikowitz , Mark Grannan , Danielle Jessee , Kevin Driscoll

Summary

Delivering digital customer experiences across branded digital touchpoints, primarily web and mobile, requires a unique set of skills: customer experience strategy, user experience (UX), implementation of key digital experience and marketing technologies, front-end development, and customer analytics and optimization. Services providers are lining up to support this crucial business imperative. But despite the vendor's promise that they can do it all, services firm have a unique DNA that positions them as best fit for certain types of digital experience delivery initiatives. Forrester examined the DNA and capabilities of nearly 50 vendors with significant digital experience delivery practices and developed a framework to help application development and delivery (AD&D) professionals understand which vendor DNA best matches your initiative.

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