Market Requirements vs. Product Requirements

June 5th, 2019

Sam Somashekar

With contributor:

Summary

When companies create a new offering, they start by defining customer needs and the business opportunity, and then identify the specific capabilities that will enable the offering to be accepted. The organization should involve all relevant stakeholders to create two distinct outputs that capture this information: market requirements and product requirements. Differences between the two outputs include their purpose, audience, owner, inputs, influence on other deliverables and activities, timing, and likelihood of change. This report explains the differences between market requirements and product requirements and how they complement one another.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.