Best Practice Report

Marketing Automation Security: Vendors and Consultancies

January 1st, 2018

Summary

Security in marketing automation platforms (MAPs) is often very lax as compared to the CRM/SFA systems they are integrated with. All MAP products and service providers should be evaluated to ensure that they align with corporate security standards. Key security categories within the platform itself include user login and access, observation and hosting.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.