Marketing Contacts: What‘s The Source?

January 1st, 2018

Julian Archer

Summary

When it comes to contacts recently added to marketing databases, B2B marketers should focus on the possibilities of the future, instead of being held back by the past. While the origin of these contacts doesn’t limit their potential, it influences how they should be treated. In this report, we categorize the origins of new marketing contacts and describe approaches for increasing their value.

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