Marketing Measurement for Emerging Companies

January 8th, 2018

Matt Papertsian

Summary

To demonstrate why marketing deserves a seat at the executive table, it must develop a disciplined approach to measuring and communicating its success. Like all marketing organizations, the marketing teams of emerging companies must justify their planned activities to obtain funding. This requires putting the right performance measures in place so that marketing can demonstrate the impact their activities will have on the business. In this report, we share a three-stage process to develop and execute marketing measurement at emerging companies.

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