Trends Report

Marketing On Second Life: Think $100K Plus Per Year

A Second Life For Marketers?

January 9th, 2008
JF
Jaap Favier

Summary

Many firms have purchased an island in Second Life and built a venue to engage a target audience, raise funds, test products, educate users, or sell virtual or digital goods. High initial investments, short life cycles, and the need to keep a constant watch add up to tangible experiments with hard-to-measure returns.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.