Trends Report

Marketing On Second Life: Think $100K Plus Per Year

A Second Life For Marketers?

January 9th, 2008
Jaap Favier


Many firms have purchased an island in Second Life and built a venue to engage a target audience, raise funds, test products, educate users, or sell virtual or digital goods. High initial investments, short life cycles, and the need to keep a constant watch add up to tangible experiments with hard-to-measure returns.

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