Best Practice Report

Marketing Operations Design Considerations: Assessing Constraints

August 22nd, 2022
Julian Archer, null
Julian Archer
With contributors:
Cristina De Martini , Matt Papertsian , Ella Sullivan , Ellen Lind


Building a successful marketing operations function requires leaders to design an organizational model with careful consideration of the value the function must deliver to the marketing organization. In parallel, those leaders must identify and evaluate constraint factors such as resource availability and organizational complexity before they can agree on a final scope of responsibility and functional duties. In this report, we outline how marketing operations leaders can identify and evaluate constraint factors when designing their organizational model, and explain how to apply the Forrester Marketing Operations Design Considerations Tool.

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