Best Practice Report

Marketing Operations: Project Acceptance And Prioritization

January 1st, 2018

Summary

Projects outside of marketing operations’ daily responsibilities should go through an acceptance and prioritization process. Projects must meet requirements for acceptance by marketing operations before they are prioritized. When prioritizing projects, weight individual criteria to reflect their importance.

In B2B organizations, the marketing operations function must implement a system to efficiently review, accept and prioritize projects. If marketing operations accepts too many projects or the wrong types of projects, its productivity and value to the organization can suffer. In this report, we outline the project acceptance requirements, prioritization process and criteria that marketing operations should apply when evaluating projects.

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