Summary
Projects outside of marketing operations’ daily responsibilities should go through an acceptance and prioritization process. Projects must meet requirements for acceptance by marketing operations before they are prioritized. When prioritizing projects, weight individual criteria to reflect their importance.
In B2B organizations, the marketing operations function must implement a system to efficiently review, accept and prioritize projects. If marketing operations accepts too many projects or the wrong types of projects, its productivity and value to the organization can suffer. In this report, we outline the project acceptance requirements, prioritization process and criteria that marketing operations should apply when evaluating projects.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).