Marketing Outsourcing: An Evaluation Framework

January 1st, 2018

Marcia Trask

Summary

The decision to outsource any part of marketing requires an evaluation of internal factors and external vendors. The vendor with the cost shouldn’t necessarily be your first choice; at the same time, the most expensive doesn’t guarantee better results. Weigh the advantages and pitfalls of outsourcing on a function-by-function basis to maximize your chance at success.

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