Best Practice Report

Marketing Planning: Aligning Country, Regional and Global Marketing

January 1st, 2018


Marketers in small countries often need to navigate a complex process that is best suited to larger countries. Country marketers must agree on the roles of global and regional functions to support country business objectives before defining local plans. All teams must share a common understanding of global, regional and field marketing responsibilities for immediate, medium-term and long-term marketing priorities.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.