Marketing Planning and Budgeting: Business Requirements

An effective marketing planning process must capture and communicate goals and priorities — and align budget, resources and activities to achieve those goals. Planning and budgeting is often a time-consuming, error-prone process due to the use of disconnected tools and the lack of a repository for goals and performance reporting. Technology can streamline the process by capturing deliverables, enabling collaboration, and providing visibility into budget and resources used to execute the marketing plan.