Trends Report

Marketing Strategy and Planning Tops CMOs’ Planned Internal Process Enhancements

January 1st, 2018

Summary

Marketing strategy involves a set of collective decisions taken to achieve and sustain market advantage. Process breakdowns can result in wasted time and effort, ineffective decisions, poor tactical mixes and missed corporate goals. CMOs looking to bolster their processes should treat marketing strategy and marketing planning as separate but related efforts.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.